Solid Insure AI was founded in 2023 with a straightforward aim: UK drivers deserve clearer, more honest guidance about car insurance comparison — and a better way to know which comparison platform is actually right for their specific situation.
We are a small editorial team based in London. We do not sell insurance, operate a comparison platform, or accept payment for positive coverage. We independently test the platforms we cover, apply the same criteria to all of them, and explain as clearly as we can what each one does well and what it does less well.
Our AI questionnaire is the core of what makes Solid Insure AI different. Rather than simply presenting a static ranking, our tool analyses your driver profile — vehicle, postcode, occupation, no-claims history, timing — and identifies which of the four major comparison platforms is most likely to surface the cheapest policy for your specific situation. Different platforms weight risk factors differently, and the gap between them can be significant for non-standard profiles.
Sarah has written about UK personal finance and insurance for nine years. Before joining Solid Insure AI she worked as a research analyst at a financial services consultancy and contributed to several national consumer publications. She holds a BA in Economics from the University of Leeds. Sarah leads our car insurance coverage and oversees our comparison site testing methodology.
James has edited personal finance content for twelve years, including senior roles at two national consumer media organisations. He has written about financial products for the Guardian, Telegraph Money, and several consumer magazine brands. He oversees editorial standards and quality at Solid Insure AI.
We earn affiliate commission when visitors click through to comparison sites via links on our site and purchase insurance. This is disclosed clearly throughout our content and does not influence our editorial rankings or assessments. For full details, see our Editorial Policy.
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