Which UK comparison site has the most car insurers?

Compare the Market has the largest panel with 169 insurers, followed by MoneySuperMarket (163), GoCompare (155) and Quotezone (150).

When is the cheapest time to buy car insurance?

Analysis of nearly one million quotes found that buying 21 to 26 days before renewal is cheapest — with 25 days ahead being the optimal day, saving an average of £346 compared to buying on renewal day.

Solid Insure AI — AI-Powered Car Insurance Comparison UK

Key Choice Insurance Marketing Limited (“Solid Insure AI”, “we”, “us”) operates solidinsureai.com. This policy explains how we collect, use and protect your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Key Choice Insurance Marketing Limited is registered in England and Wales (Company No. 04402189). Registered address: 3rd Floor West, Bowling Mill, Dean Clough Mills, Halifax, England, HX3 5AX. Data protection queries: [email protected].

2. What Data We Collect

Data you provide directly

Your name and email address if you contact us via our contact form
Any other information you include in a message to us

Data collected automatically

IP address and approximate location (country/region level)
Browser type, operating system, device type
Pages visited, time on page, referring URLs
Affiliate link click events (which platform, timestamp)

We do not collect financial information or insurance details. When you click through to a comparison site, their own privacy policy applies.

3. How We Use Your Data

To respond to enquiries — we use your name and email to reply to messages you send
To analyse site performance — aggregated analytics to understand and improve our content
To track affiliate performance — click records for commission verification
Legal compliance — where required by law

We do not sell your data, use it for direct marketing without explicit consent, or use it for automated decision-making.

4. Legal Basis for Processing

Legitimate interests — analytics and affiliate tracking to operate the site
Consent — non-essential cookies (see our Cookie Policy)
Contract — responding to enquiries you initiate
Legal obligation — where required by applicable law

5. Cookies

We use cookies for site operation and analytics. See our full Cookie Policy for details and how to manage them.

6. Third-Party Services

Google Analytics 4 — anonymised usage analytics. See Google’s privacy policy
Affiliate networks — when you click an affiliate link, the comparison site and their network will record the click for commission purposes
Cloudflare — CDN and security. See Cloudflare’s policy

7. Data Retention

Contact enquiries: up to 2 years from last correspondence
Analytics data: aggregated; individual session data not retained beyond 26 months
Affiliate click records: up to 3 years for accounting purposes

8. Your Rights Under UK GDPR

You have the right to: access, correct, erase, restrict processing of, and port your personal data, and to object to processing based on legitimate interests. To exercise these rights contact [email protected]. We respond within 30 days. You may also complain to the ICO at ico.org.uk.

9. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss or disclosure. Our site uses HTTPS encryption throughout.

10. Changes to This Policy

Material changes will be highlighted on the site. The date above reflects the most recent revision.

Data protection queries: [email protected] or write to Key Choice Insurance Marketing Limited, 3rd Floor West, Bowling Mill, Dean Clough Mills, Halifax, England, HX3 5AX. We aim to respond within 30 calendar days.

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Privacy Policy