Solid Insure AI is an independent editorial website. We publish reviews, rankings and guides about UK car insurance comparison sites. This page explains how we make money and how we maintain editorial independence.
Solid Insure AI earns revenue through affiliate marketing. When a visitor clicks an affiliate link and purchases car insurance, we receive a commission payment from the comparison site or their affiliate network. This is our primary revenue source and is how we fund our editorial team.
Our commercial relationships do not influence our editorial content. Specifically:
We evaluate comparison sites on eight criteria: insurer panel size (from company public disclosures), quote completion time (timed using a consistent test profile), lowest quote returned for our standardised profile, result quality, AI and personalisation quality, cashback and perks value, verified user review scores (Trustpilot and YouGov), and FCA regulatory status.
Affiliate links are disclosed at the point of placement. On review pages, the note “Affiliate link — we earn commission if you purchase” appears adjacent to each affiliate link. We also include prominent disclosure at the top of every page containing affiliate links, in our site header, and in our footer.
All factual claims in our content are sourced. Our core guides are reviewed every six months. We correct errors promptly when brought to our attention.
Questions about our editorial policy? [email protected]. We are happy to explain our methodology or discuss any aspect of how we produce content.